Project Summaries

What:

I created an AI-powered workflow that turned a simple client campaign request into a highly detailed campaign brief within minutes.

Why:

A marketing agency's Paid Media team was tasked with developing strategic Paid Media campaigns for a healthcare company. Unfortunately, they lacked industry expertise, audience nuances, and terminology.

The Result:

After this solution was created, not only was the team more prepared to deliver a successful campaign, the client was better aligned with the reasoning behind our recommendations. It really took the output from average to exceptional.